One Towel. Every Adventure.

Our Sustainability Future

Material Certifications

What we know:

Our towels are MASTERS OF LINEN® certified. 
MASTERS OF LINEN® guarantees traceability for linen 100% Made in Europe. Natural, sustainable and local, from European Flax® fibre to yarn, to fabric.

A registered mark and sign of excellence, it answers Consumer and Corporate Social Responsibility expectations:

  • Respect for the Environment, from European Flax® fibre*: no irrigation, no GMO, no waste, carbon sink, field retting, mechanical scutching, to yarn, fabric and finishing according to strict European Union regulations
  • Social responsibility, European skilled jobs and social ethics
  • Traceable local eco-system, low carbon footprint
  • Excellence and innovation agricultural and textile heritage, expertise and service


Our linen and thread are certified STANDARD 100 by OEKO- TEX®

OEKO-TEX® is a global certification system you can trust. Products with the STANDARD 100 by OEKO-TEX® label have been independently tested for harmful substances according to strict scientific criteria that go beyond global legal regulations.


Our hemp is organically grown and is Eco-Inspect certified.

What we're working on:

Securing the STANDARD 100 label by OEKO- TEX® for our finished products. Upon completing the independent testing and certification process, we will provide our label number and test institute for transparency and verification purposes.

Material Testing

What we know:

Both linen and hemp are very absorbent and quick to dry. Through our testing, we’ve found our linen towels absorb up to 50% more water per square inch than microfiber towels.

Because of the care that goes into our linen and hemp during production, they are both biodegradable.

Linen is an extremely durable material increasing its durability by up to 20% when wet.

What we're working on:

Conducting independent laboratory testing related to the absorbency, dry time and durability of our towels.

Climate Change Solutions

What we know:

We are committed to investing in climate change solutions.

What we're working on:

Securing the Climate Neutral Certified label administered by Climate Neutral

What does the Climate Neutral Certified label do? 

  • The label demonstrates our action at Lava related to measuring, reducing and offsetting our carbon emissions.
  • The label also empowers conscious consumerism by telling consumers which brands are taking climate change seriously. The label makes it easier to for consumers  to know that the brand they are purchasing from has measured, reduced and offset their entire carbon footprint. A growing demand for the label from consumers will drive further demand for meaningful corporate climate action.