One Towel. Every Adventure.

Why Linen?

Linen is a baste fiber made from the stalks of the flax plant. These fibers possess superb qualities for outdoor gear, including unbeatable durability, high absorbency and minimal dry-time.

These properties in combination with the natural antimicrobial and odor resistant properties make linen the ideal textile for an outdoor towel.

In addition, flax is a carbon sink plant. It takes in more carbon from the atmosphere than it puts out. 

According to the CELC, every year, flax-growing in Europe captures 250,000 tons of CO2 - saving emissions equivalent to driving a standard compact car round the world 62,000 times.

Our linen is grown in Normandy and northern France in its ideal climate.

Why does that matter? When grown in its ideal climate, the flax stalks naturally receive sufficient sunlight and rainwater resulting in tall, strong (up to 3ft tall) stalks ideal for high quality linen textiles. 

When flax is grown in its less than ideal climate, the resulting linen is often of lesser quality. The plants do not grow as tall due to insufficient sunlight and/or inappropriate temperatures. This results in short fibers that translate to low-quality and itchy linen.

Irrigation is also typically required. By syphoning water from nearby lakes, rivers and underground aquifers to water the fields, local ecosystems are often damaged and destroyed.

As we continue to watch our rivers and lakes dry up throughout the world, how we use and manage our water is becoming an ever more serious consideration. 

Due to the labor-intensive steps required to create linen the environmentally-responsible way and due to the many beneficial properties of linen, the finished product is considered a premium textile.

How Flax Becomes Linen

As described by the Council for  Fashion Designers of America


The flax plant is grown, generally in cool, humid climates and moist soil.


The flax plant reaches a perfect age (or ripeness) during which it must be harvested for the highest quality fiber. Pulling the fiber out of the ground is preferred to cutting the fiber for two reasons:
1) the fiber extends into the root and is shortened when cut, and
2) sap is lost when roots are cut, which diminishes the quality of linen. Flax stalks are often pulled out of the ground by hand, but there are some machines that do this as well.


The long fibers are extracted from under the bark in a process called retting. During this process, the woody bark is rotted away, loosening the gum that holds the fiber to the stem. This can be done three different ways.

1) Using natural moisture (called dew retting), where stalks are left in the fields or stagnant ponds to ferment for a couple of weeks.

2) Chemically, where stalks are placed in a solution either of alkali or oxalic acid, then pressurized and boiled. This method is easy to monitor and rather quick, although some believe that chemical retting adversely affects the color and strength of the fiber.

3) Mechanically, also known as vat or water retting, which involves soaking stems in vats of warm water (so rotting happens faster than natural retting) and crushing fibers between rollers to remove unwanted bark and gum. 

Drying, breaking, and scutching

After stalks have been rinsed and dried, the woody portion is removed and most fibers are separated from each other. This can be achieved by crushing the plants between rollers in a process called scutching. Alternatively, plants can be pulled through beds of nails in a process called hackling.

Combing & Straightening

In preparation for spinning, fibers are combed to remove short and irregular fibers, separating fibers by quality.

Cottonizing might take place, which is the process of cutting a bast fiber to a length similar to cotton, allowing the fibers to be processed on equipment used for cotton.


Multiple long linen fibers are combined together and twisted to form a yarn, which are put on bobbins or spools, ready to be woven into fabric. High quality linen requires a warm, humid environment for optimal spinning, and is often passed through a hot water bath (wet spun).

Primary Benefits of Our Linen

Made with Premium Quality Materials

Linen is known for its incredible strength as well as wicking, absorbency, quick drying and antimicrobial properties.

Our linen is Masters of Linen®, European Flax® and Standard 100 by Oeko-Tex® certified.

Our hemp hanging loops are unbleached, undyed and organic.

Designed to Last

• Handsewn in the US

• Reinforced edges and seams

• Lifetime repair policy

Created by a Company that Prioritizes the Environment

• Linen and hemp are climate-friendly textiles

• Towels are sized so there is zero wasted fabric

• Products are shipped with re-used, re-usable,
   recycled, recyclable and compostable materials

Size Chart