The Lava Way

Our Commitment to Sustainability


Flax to Linen
From growing to processing to weaving, flax is able to demonstrate the lowest level of environmental impact of all grown materials for fabrics when done properly. The growers, scutchers, spinners, weavers, knitters, finishers and traders that make up the 10,000 European Linen companies, adore and believe in this fiber that retains CO2, diversifies the ecosystem and preserves the land and water.

Our Linen
We scoured the globe for the perfect supplier who felt as strongly as we did about creating a superior product while also meeting strict quality, environmental and social responsibility standards. Our linen is sourced from a longstanding company in France recognized for its craftsmanship and industrial excellence.
STANDARD 100 by OEKO-TEX®  is one of the world's best-known labels for textiles tested for harmful substances. It stands for customer confidence and high product safety. Click here to read more about why this certification is so important to our environment.

MASTERS OF LINEN®is a registered mark and sign of excellence for linen 100% Made in Europe from field to yarn to fabric. Adhering to strict traceability and consumer and corporate social responsibility expectations, it is a benchmark for both the trade and the consumer.

Our Organic Hemp & Twine

We found a fantastic source for our organic, unbleached and un-dyed hemp webbing used for our towel hanging loops and twine for our tags. Both are handcrafted in sweatshop free, off-grid workshops in the U.S., Canada and Europe.

Our Shipping & Print Materials

We package our towels in lightweight recycled materials that are designed to be re-used, recycled and composted. 
Our tags and other printed materials are printed on recycled paper with eco friendly ink. They are recyclable.

Our Lifetime Repairs

The fewer items we dispose of and replace, the less waste we produce. Our towels are designed to remain in excellent condition for a long time. Linen and hemp are both very durable materials and we reinforce the seams of the towels to be most certain our craft-woman-ship is up to the challenge. Some adventures can be more rugged than others, and we know you need products that last. Therefore, we are happy to offer towel repairs.