One Towel. Every Adventure.


Lava provides environmentally responsible adventurers with the most sustainable adventure towels in the outdoor gear industry. We do this by setting the highest standards when it comes to quality and functionality while responsibly sourcing only premium, natural fiber materials that perform amazingly and that adhere to strict traceability, environmental and social responsibility standards from seed to fiber to fabric.


While preparing for a backpacking trip in 2016, our CEO and Co founder Mary was in need of a travel towel that would hold up for the nine month period, require minimal space in her pack, dry quickly and not develop an odor over time. 

Linen not only fit the desired criteria, it far exceeded Mary’s expectations of what she originally had hoped for in a travel towel. Linen, it turns out, is quick to dry, highly absorbent, naturally antimicrobial, odor resistant and remarkably durable.

Due to a failed search for a linen travel towel that was also sustainably sourced and was of premium level quality, she partnered with her mother and sister. Together, they created the perfect product. This towel instantly became a favorite and a must-have travel item. Within one month of traveling, the three decided to take this towel to the market because they knew others like them would absolutely love it.

Thus, Lava was born.



the environment, our employees and the employees of our suppliers by sourcing raw materials that minimally impact the environment and that were created by companies that adhere to fair labor standards.


those around us making a difference by amplifying their efforts; and our employees by supporting their ventures including becoming masters in their field.


premium quality eco-responsible options for our fellow adventurers.



Drop us a line. We'd love to hear from you!

To our fellow eco-conscious, adventure-focused and women-run companies, we love collaborating and partnering to help spread the word. Send us a note with your ideas.

Retailers interested in learning more about wholesale opportunities? We'd love to hear from you too!

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