We do this by setting the highest standards when it comes to quality and functionality while responsibly sourcing only premium, natural fiber materials that perform amazingly and that adhere to strict traceability, environmental and social responsibility standards from seed to fiber to fabric.
While preparing for a backpacking trip in 2016, our CEO and Co-founder Mary was in need of a travel towel that would hold up for the nine-month period, require minimal space in her pack, dry quickly and not develop an odor over time.
Linen not only fit the desired criteria, it far exceeded Mary's expectations of what she originally hoped for in a travel towel. Linen, it turns out, is quick to dry, highly absorbent, naturally antimicrobial, odor-resistant and remarkably durable.
Due to a failed search for a linen travel towel that was also sustainably sourced, ethically made and of premium-level quality, she partnered with her mother and sister.
Together, they created the perfect product. This towel instantly became a favorite, must-have travel item. Within one month of traveling, the three decided to take this towel to market because they knew others like them would absolutely love it.